In 2008, the plan was to take Earth Hour to the rest of Australia. But then the City of Toronto, Canada, signed up and it wasn’t long before 35 countries and almost 400 cities and towns were part of the event. It said something compelling to the world: that the climate challenges facing our planet are so significant that change needs to be global.
With the invitation to ‘switch off’ extended to everyone, Earth Hour quickly became an annual global event. It’s scheduled on the last Saturday of every March – closely coinciding with the equinox to ensure most cities are in darkness as it rolled out around the Earth.
In 2011, Earth Hour saw hundreds of millions of people across 135 countries switch off for an hour. But it also marked the start of something new – going Beyond the Hour to commit to lasting action on climate change. In 2012, Earth Hour celebrated its largest event to date with more than 6,950 cities and towns in 152 countries and territories switching off their lights, and with hundreds of thousands of people accepting an IWIYW challenge to take their commitment to the planet beyond the hour. With the power of social networks used to promote the campaign, Earth Hour is working towards an interconnected global community committed to creating a more sustainable planet.